Why the ‘sober curious’ movement is big business for millennials

Why the 'sober curious' movement is big business for millennials from CNBC.

Millennials are drinking less alcohol these days, whether it's to break a bad habit, minimize hangovers or improve overall health. As the "Sober Curious" movement gains steam, it's no surprise that alcohol-free cocktails are vying for a permanent spot on the bar scene. Alcohol-free cocktails aren't cheap, averaging at $13 at places like Getaway Bar in NYC. And many young people are willing to pay the price.

SOURCE https://www.cnbc.com/video/2019/08/20/why-the-sober-curious-movement-is-big-business-for-millennials.html
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